How to Give Good Luck a Leg Up

If you’ve been between jobs for, like, an hour, you already know that wishing will get you only so far. In fact, you might have been wishing that you weren’t on the list of people to get laid off. So you know better than just about anyone that wishing has its limitations.

Now. Luck. That could be another matter altogether. While you can’t control everything in life, you can certainly help good luck along by the actions you take and the way you take care of yourself while you’re looking for your next job. No I’m not being superstitious. Just practical. If you don’t believe me, take a look at this from the flip side. How much luck to you think would come your way if you stayed at home, refusing to answer the phone or checking your email? See? You can control the way luck behaves in your life – at least to some extent.

Now that you’re looking for your next, great job, you need all the advantages working for you. And that includes luck. So let’s see how we can give it a nudge in your direction, shall we?

Expect that the right job really is out there waiting for you to find it. Yes, even in these days when it appears that “no one is hiring,” people are getting new jobs. You’ve got to hold onto the belief that you will too. If you don’t, you’re going to be sending out those freak-out vibes that will tell potential employers that you’re about to self-combust right then and there. And who wants to hire that? Keep that grounded core of calm, solidified by the belief that, yes, you’re on your way to your new job.

Release your attachment to the so-called system. Amazingly, 70% of all jobs never get published or advertised in any way. That’s why we call it the hidden job market. But even though those jobs are hidden, you can still find them. But that means you have to release your grip on the expectation that “the system” will deliver up a selection of jobs for you to choose from every morning. It might have before (like in 2005) but it won’t anymore. The hidden job market is where you’ll find the great jobs. But you have to go looking for them.

Take that as good news. Sure you have to be more proactive than you were a few years ago. But the hidden job market puts you in the drivers seat. You have the power to go out and find the great jobs and companies that meet your criteria. That’s so much better than just sitting back and waiting for a diminishing stream of the wrong jobs trickle by you.

Keep your funnel full and your calendar crammed. Successful salespeople will tell you to never run out of appointments and possibilities. Some of those appointments will be job interviews. Great. But as you’re working the hidden job market, most of them will be networking meetings. Which is actually even better. You’re not under pressure to get the job. You’re meeting peers and colleagues and exploring ideas and new introductions. Sure, if you’re like a lot of people, you may not necessarily enjoy meeting new people week in and week out. But you’re in sales now. So it’s time to take a page from those guys. And get out there, ready to fill your days with great conversations that will help you understand where the really great opportunities can be found.

Keep your mind open. In our book, Unlock the Hidden Job Market, Duncan Mathison and I tell the story of one of his clients who found a job through a friend of his mother’s. The daughter of a friend of his mother’s, no less. But it took this guy four weeks to pick up the phone and make the call that would ultimately land him the job. Whether it was generic sexism or mom-snobbery that was holding his client back from making the call that could change his life, who knows? Either way, it’s a good story to keep in mind when you’re inclined to say “nope” to hope.

Be prepared to meet your opportunity when you least expect it. I don’t mean you have to be dressed in go-to-meetin’ clothes, with your resume at the ready all the time. In our book, we also tell a great story about another client who meets his next opportunity while standing on the beach in San Diego, dripping wet, battered and bruised after a raucus competitive ocean swim. He was CFO caliber, and the guy he met was a CEO looking for a CFO. Suffice it to say, not exactly your dress for success moment. (Personally, I’m imagining an ill-advised Speedo and a decidedly snotty nose. If this guy can land a job with that as a first impression, just think what luck you’ll have just being dressed!)

Look at what you have to offer from the point of view of your potential employer. The line, “look, I really need this job,” is compelling only in the movies. In real life, it’s darn pitiful. And will net you sympathy, not a job offer. Don’t lead with your need. Present yourself in terms of what you have to offer. So look at your pile of gifts, skills and experiences from the standpoint of how they will solve a company’s problem or meet a need. That’s a conversation that will inspire the right person to say, “How soon can you start?”

Tell your career story in a positive way. When you launch into the response to, “So, tell me about yourself,” stay away from “…and then I got laid off.” Emphasize the results you achieved, talk about the people who noticed your performance and chose to promote you to the next level, tell about the teams you worked in or led. As you near the sad-sack conclusion that takes you to how you’re out of work now, don’t gloss over it. But quickly turn the tables and ask your interviewer a question about the company, his or her own experience in some similar project or team, his or her opinion about the current state of your profession.

Finally, keep your standards high. Luck won’t find you if you’re targeting job opportunities that are clearly beneath your abilities. When you keep your standards high, you will be at the right place at the right time. On purpose. And by design.
So much better than just crossing your fingers, wouldn’t you say?

Why “Job Clubs” Are Bad For You

Why “Job Clubs” Are Bad For You

Advice on Finding a Job in These Tough Times

Hi Everyone! Great news! My new book is only a week away from the bookstores! (well maybe 10 days, maybe sooner!)

It's called Unlock The Hidden Job Market, which I wrote with Duncan Mathison, who is an expert in helping people find work in really sucky economies.

Working on the book is why I kinda let this blog lie fallow for a while.

In the meantime, the official book's website is up and live! Lots of free content there.

www.unlockthehiddenjobmarket.com

I hope you enjoy it and will tell your friends about it too!

Discouraged? Here's How to Re-Energize Your Job Search

Did you happen to see yesterday’s NY Times article about how the nation is flooded with millions of would-be job seekers who have just plain given up? No? Well. Don’t bother. It’s a bummer. (But I linked this article to the online page anyway, just in case you’re like me and you just have to take a look.)

Probably someone somewhere said something along the lines of “Fate favors those who don’t give up.” That only seems to make sense when you’re flying high and everything seems to be clicking in your direction. But when you’re in stagger, stagger, crawl mode, you’re thinking something else. Probably something that includes words that my mommy taught me to never say.

While I can’t change your life for you, maybe I can help you restore your faith in fate and your own future. The name of the game here is to re-energize yourself and your search. Put faith back in the saddle (hey, I live in New Mexico, what do you want?). Since I’ve been dedicating myself to the issue of finding work in rock-hard terrible times, I thought I’d share these tips with you:

1. Adjust your expectations. Ugh. Not helpful, is that? Okay. So let’s look at this just a little more closely: Depending on how old you are, your internal clock that tells you that you should have some hot prospects by now may have been set during recent boom times when all you needed as a pulse and preferably no prison record. One reason why you might be feeling the gut-punch of discouragement at this particular time could be that your clock is out of synch with the mud-slow slog of today’s job market. Know that it will take significantly longer this time to find that great job that really is out there waiting for you, and you’ll be able to handle that one-day-at-a-time approach a little more easily. Every “no” that comes your way takes you one “no” closer to that ultimate “yes.” Salespeople will tell you that.
2. Keep your funnel full. Salespeople will also tell you about how important it is to have a full and busy calendar of appointments with prospects, networking partners, information sources, etc. Knowing that you always have new opportunities coming up will keep you relatively relaxed as you deal with the one currently on your agenda. A dud meeting won’t feel so apocalyptic when you have more appointments to look forward to. Don’t let an empty calendar catch you flat-footed and discouraged. It’s awfully hard to get that funnel flowing again when it’s gone bone-dry.
3. Lay off the sugar, fat, and booze (I don’t have to mention the other stuff, right?). Comfort eating will suck the life and spirit right out of you. You’ve seen people eat crawfish in Louisiana right? It’s like that when you eat for coping. Buh-leeve me, I know. Plus, glazed-over eyes and gaposis don’t count as business casual.
4. Expand your networking. My coauthor, Duncan Mathison, for our new book, Unlock the Hidden Job Market, says that the first wall of discouragement that job seekers hit is when they’ve handed their resume out to all their friends and business contacts with the request that they pass it along to their contacts. And then they wait for a job interview to come back like a bottle in the tide. As Dr. Phil says, “How’s that working for you?” Bust out of your immediate clusters of social and work contacts and reach out to people you might not have thought of yet. Professors. Reporters. Your employed counterparts in other companies. The membership director of your professional association. Even Mom’s church friends. In our book, Duncan tells the story of one guy who got his new great job because a church friend of his mother’s had a daughter who…. You just never know.
5. Seek out networking relationships with people who truly have something to offer. Now is not the time to be codependent. You don’t to be a heartless user either, of course. (But you wouldn’t do that anyway, right?) Just like the tip from #3, keep your networking diet filled with healthy, positive people who are functioning in society. You might feel like you’re being compassionate and understanding listening to someone’s problems for the umpteenth time. You’re not. You’re being enabling. And look where it’s getting you.
6. Expand your ideas of what a great career and/or industry might be out there. The steam might have run out on your current professional train. Don’t rage against the wind that no one wants what you do anymore. What good will that do you? Think about all the different ways you can put what you do into good use. Perhaps another industry? Another customer base? Another part of the corporate organization? Maybe the government? Strip away all the external contexts that surround your skills, look at what you offer in terms of the value you bring to a potential employer. And speak to that. Who you can be, not who you once were.
7. Always be ready to talk to strangers. If you follow this blog, you know the story about how I met a guy on a plane from Albuquerque to Dallas, found out that his wife was threatening divorce if he didn’t find a job in Albuquerque. When I reached my hotel room in Connecticut that night, I sent off an email to an HR person at a big manufacturer in Albuquerque. Long story short, he got the job. And it wasn’t ever advertised. You just never know who knows whom. By the way: The missus still divorced him. Can’t win ‘em all.
8. Remember that any conversation can turn into a job lead. I once met someone in the ladies room on the 32nd floor of a mid-town NY skyscraper. Why I was in my underwear at the time is beside the point. But I was. She was the office manager of The Cousteau Society. The position of membership correspondent had just opened up. One thing led to another, and soon I was drinking Perrier and eating brie next to The Captain himself. You just never know.
9. Stop relying on the system. Online job boards are good but they should only take up a fraction of your job search time. Maybe a few years ago, they spat out job leads like tennis balls out of those scary machines. But not anymore. You’ve got to be proactive in your job search. You say you are being proactive? Good. Now. Be more proactive.
10. Be grateful that you’re unemployed. Pretty sick, huh? The thing of it is: In this terrible market, you have to use all your time to search for that next great job. This isn’t a spectator sport anymore. You’ve got to be out there swinging. It’s said that 70% of all job opportunities are never published, so plumbing the hidden job market is the way to find that great job that’s out there waiting for you. If you were holding down a job (probably one that you wouldn’t like but would be too afraid to quit), you wouldn’t have the time to meet the people who will ultimately introduce you to the people who will have the job you would really be happy with.
11. Redesign your goals. The job will come. But it probably won’t happen today. But you can still be successful today. How many phone calls can you make today? Can you set three up more appointments? Can you research 10 new businesses or industries that might be a good fit for your skills and values. Of course you can. Every day you’ve got a job. And this is a job you can do. And once you realize how much control you really do have, you’ll start to feel re-energized.

Note from Martha: These principles were borrowed from my new book, Unlock The Hidden Job Market: 6 Steps to a Successful Job Search When Times Are Tough, which I co-wrote with Duncan Mathison, who has had almost 20 years' experience at the outplacement firm Drake Beam Morin helping executives find their next great jobs. Please pass this on to everyone you know who is out there hammering away at the job market!

Why Being Mouthy Is Good For Business

You might not have noticed yet because it is, after all, a weekend, and you do have a life. But the media is all abuzz about a major blunder (not to mention ethics violations) coming out of The Washington Post, which will be printing a special “note to readers” about it tomorrow. Long story short: In an effort to gin up additional revenue sources, the marketing department thought it would be a good idea to launch high-level salons at the publisher’s house, giving media, lobbyists and other Washington, DC, power brokers relaxed, off-the-record, access to each other (hence – as the information food chain goes – public opinion). In theory a possibly good idea. I’m always looking for a good salon, aren’t you?

Here’s why it’s a bad idea: For $25,000 to $250,000, you too can be a sponsor of these salons. Basically buying your way into the public’s ear. Sort of like a tick. When you boil this scenario down to its core components, it comes out this way: The newspaper is selling extraordinary, exclusive access to its reporters. And it flies in the face of basic journalism ethics in so many different ways, it’s hard to know where to begin.

So I won’t. Unless you’re in journalism, you’re probably wondering what this has to do with your own business. Here it is: If the reports are true, the newspaper’s reporters (the ultimate individual contributor) don’t have it in them anymore to stand together as a group and go: “Uh, hello? Stupid idea!!!! We won’t have any part of it!” And because of this, they allowed the Post to thoroughly embarrass itself. It's quite possible that your quiet employees are letting you destroy your business, too. By accident, of course, but still...

According to today’s New York Times article, the Post ombudsman said that “the plan was well developed with the newsroom.” And that made me wonder, “Really?” Somehow I don’t think so. Not the Washington Post newsroom that I know from growing up in the Washington, DC, area.

Here’s what I’m thinking has really happened: The Washington Post reporters have lost heart. They are too busy doing the jobs of multiple reporters to really focus on any one thing. And they have spent recent years hearing over and over again how newspapers are a business and no one will have a job if journalists refuse to get the fundamental fact of newspaper life: It’s all about making money. Jobs are being lost right and left. Newspapers are closing around the globe. An essential component of democracy – the free press – has been compromised to such an extent I’m reminded of a line in the movie Breaker Morant when the main character casts aspersions on the virtue of a woman he dallied with: “Who’s going to miss a slice off a cut loaf of bread?”

Journalists are discovering the same thing that the rest of us are discovering: The only way to keep your sanity about your job is to not care about your work anymore.

I'm just guessing here, but here’s what might have happened inside The Washington Post: Most seasoned journalists spotted this groovy idea coming down from Marketing for what it was: A spear in the ribs of journalistic integrity; an ethics time bomb just waiting for the rest of the media (competition) to get wind of it. Some of those journalists may have spoken up. And then got resolutely ignored. Perhaps some of those journalists already have a history of telling corporate that its desperate ideas are chuckleheaded. And some have resolved to not do it anymore, especially when they see people lose their jobs around them. Others are still doing it, but they’ve already been pigeon-holed as contrarians. So they get routinely ignored anyway.

Others just might not know any better. They’re young. They weren’t paying attention in their Legal Aspects of Journalism class – they certainly weren’t paying attention to the part about sustaining objectivity.

Others are just too plain tired. They’ve given up the fight for whatever has remained of the cherished Fourth Estate. They have lost that heart, that fight, that is supposed to be the red meat of good, solid journalism.

Result: Some young suit from corporate – who probably doesn’t know any better either – might have said to the gathered throng of silence: “So. We’re all in agreement, right? Good. Carry on.” And then the ombudsman gets to tell reporters from the competition that the plan “was well developed with the newsroom.”

I’m no romantic when it comes to journalism. The field has more mediocre schmoes in it than quality professionals – the same way with any profession. But the thing about journalists is that as a group they are more likely to be a gigantic pain in corporate’s backside than any other profession. And it should be that way.

So when they’re quiet – or even cooperative – with corporate on such a rotten, smarmy notion as sponsored salons, you know that you have a cadre of professionals that have had the stuffing kicked out of them. And they just want to hang on to whatever jobs might be left in a dying profession.

As a result, the Washington Post might be a cautionary tale for leaders everywhere. When you suddenly hear silence from quarters where you would normally expect shrieks of outrage, that is not a good thing. That means that you have lost the heart and passion of the very people who used to care enough to send their very best.

Mediocrity prevails when really great people stand by and go, “whatever.”

8 Ways to Keep Your Hopes Up While Looking for Your Next Job

There are plenty of sad ironies around this current era of layoffs and job losses. It’s hard to just focus on one without feeling woefully inadequate about not covering all the bases. But for the purposes of this article, this is the irony of the day: Being without work gives you an awful lot of free time to brood, perchance to freak out. Just when you need most to be active and in the company of productive people, you’re on your own. And that’s, quite frankly, crazy-making.

Since exuding simmering desperation can guarantee that you won’t get a job offer, so holding onto your sanity is probably the most important discipline you can practice right now. This, in itself, is an essential skill. Here’s how you do it:

Remember that the children are watching. This is a powerful opportunity to teach your children how to handle modern uncertainty. You may be the first in your family to have been laid off (or maybe not) but you most certainly won’t be the last – and it’s a fair bet that at least one of your children will be laid off at least once in their lives. This is your chance to teach through your own behavior the power of positive thinking, a hopeful and calm outlook, and the importance of always remembering that intrinsic human value has nothing to do with your job or how much money you make. When it happens to them as adults, they’ll look back on these times and remember with admiration how amazingly gracefully you handled this crisis in your own career. And then copy you.

Break a stress habit. Who doesn’t have a stress habit? I’ll cop to mine: It’s those little fruit candies, hard on the outside and chewy in the center. It’s hard to break a stress habit when you’re knee-deep in the actual circumstances of that stress. If your stress habit was job-related, guess what! You don’t have a job anymore. So now’s the time to break that habit. At least something good will come from this down time, and you’ll have given yourself something to be proud of.

Start a health habit. Got time? Go for a walk. Got a lot of time? Go for a lot of walks. You know why.

Call your former coworkers. If you’ve been laid off, you may have discovered that as far as your former coworkers are concerned, you might as well have been abducted by aliens. Why haven’t your coworkers called to extend their sympathies, find out what happened and why, and join you in general righteous outrage? Reason: They don’t have a clue what to say. And maybe they’re a little fearful that it might happen to them (which it might, regardless of whether or not you keep in touch with them). It’s not fair, I know, but it’s up to you to make the first move.

When you’ve settled down emotionally and can be pretty sure you won’t get caught up in the turmoil of business that has long since gone on without you (no one’s paying you to care anymore, so don’t), give them a call. And get together for lunch or drinks after work. Show them that you’re just fine.

Layoffs are short (even though it doesn’t feel that way when you’re in the middle of one) and careers are long. You’ll be seeing these people again and again throughout your professional lives. So now’s the time to set the tone that you’re fine, there’s nothing for them to feel bad or guilty about (unless, of course, there is, but then that’s their problem, not yours), and that you’re still a good time at a party.

Rewrite your story. It’s possible to speak honestly about your layoff situation to potential employers. And you can even frame your story in such a way that you look really good – not expendable. San Diego-based executive coach, Duncan Mathison, explains the full process in Rebound: A Proven Plan For Starting Over After Job Loss. It’s too long to describe here, so simply take reassurance in knowing that there is a tried-and-true formula you can copy and practice. It takes two minutes to introduce yourself and tell your job saga on the most powerful, empowering way. Just writing your job story according to this formula is an especially powerful step in reminding yourself that you’re still an extremely valuable professional who had the misfortune of being tapped as a departee by a very regretful employer.

Get out of the house. In her book, The Artist’s Way, Julia Cameron talks about “the artist’s date,” which is an excursion out of the house (away from the easel, computer, unringing landline) and into the world of enjoyment, adventure, tactile experiences, just plain old fresh air. You can only stare at online job boards just so long. You can only make a certain number of cold calls to potential employers just so long. You can only be in your PJs just so long. Get out! Go to a farmer’s market, take a hike (a laid-off friend of mine hiked the Appalachian Trail. Now that’s what I call going for a walk), go dancing. Go to a museum. Rest your eyes and heart and soul on something lovely and uplifting. Regularly. Like a date. With yourself.

Say no thanks to stupid advice. An engineer friend of mine knew that his job was going to be eliminated. And he took this as an opportunity to switch professions altogether, hopping the fence into the HR career path. Problem: he was already 15 years into his professional life, and he wasn’t so keen on starting at the bottom rung of a brand new profession. But half the people he talked to said, “No…you have to start from scratch and work your way up again.” Stupid advice. He listened very nicely, worked his network like a master, and made the hop – at director level.

Keep the faith. Whatever your religious beliefs are – or aren’t – whatever you do, don’t lose faith that it will truly all work out. I asked my engineer friend the other day, “How did you keep your cool during all this time of waiting and frustration?” He said, “I knew that the right opportunity was on its way to me and it was just a matter of holding out for it.”

Did he just sit on his hands and wait for the Good Luck Fairy to bop him on his head with the Perfect Job Wand? No. He worked like a fiend researching all sorts of job opportunities and companies, and even turning a few job offers down, because they weren’t the right fit. But he also held in his heart and head that as hard as he was working to find the right job, that right job was on its way to him. And that they would meet somewhere along the way. Which is exactly what they did.

This time will pass. But the enduring lesson is that true job security lies only between our ears. Which is why it’s all the more important to keep your wits about you. Keep it together. People are counting on you.

Should You Take A Job That You Really Don't Want?

A month or so ago a chick in Northern California came very close to tweeting herself out of a job. Her snarky – and seemingly entitled – attitude about a fantastic career break outraged the Twitterverse out there who interpreted a casual tweet that she thought was among friends with a really spoiled attitude toward an opportunity that others would have given their right arms for.

But it opened a new question for me…which is “should you really take a job you don’t want?” In today’s job marketplace, it seems terribly ungrateful to look a gift job offer in the mouth. But let’s face it, just because the job market is squeakingly tight that doesn’t mean you should take the first job that’s offered to you, especially if the very thought of it makes you want to hurl.

Let’s take a look at some of the reasons why you might legitimately want to say “no” to a job offer:

1. It represents a gigantic step backward. Or at least a really nasty stall. Sure, there’s a recession going on, with very high unemployment rates in most places. But that doesn’t mean you should stop growing professionally. We deserve to keep moving forward in our lives and work. One of these days the recession is going to lift and when it does we’re going to want to be further along in our career path – not further behind.

2. You feel like taking the job will be slumming it somehow. There’s nothing wrong with being ambitious and seeking out really great workplaces filled with coworkers you can respect and learn from. Socially, we’re under a certain amount of pressure not to get “too big for our britches,” too full of ourselves. So, we can keep these feelings between you and me. But, again, let’s face it: Professional growth comes from working with people you can learn from and who can learn from you. If there isn’t that feeling of mutual elevation, you’re going to feel boxed in by reduced expectations. And…not coincidentally, your coworkers won’t be appreciating you at all. In fact you may end up feeling resented and rejected by a group that has rightly spotted you as not belonging. And you end up feeling really bad about yourself. For no reason.

3. You get the strong feeling that your hiring manager is a little too smug about taking advantage of the buyer’s market. In some areas, talent is on a fire sale (pun unintended). And many companies are able to pick up some great people who might not have been available otherwise. But that doesn’t mean that your potential new supervisor has to rub it in. Or lord it over you. Or make you feel small for being a little needier than you might have been otherwise.

4. You just plain don’t want to do the job. If the very notion of the job potential makes you mad, resentful or vomitacious (yeah, I know that’s not a word, I just like the way it sounds), don’t do it. You’d be taking away a job from someone else who would really dig it. You may have outgrown the level of the job that’s being offered to you, and that’s what’s making you mad. Or you’re burned out from having done that job too much for too long. Or you’re really ready for something fun and exciting. Notice the bad feelings. But don't let them spin you into confusion, send you into an orbit of rage or frustration, or at the very least cause you to commit a regrettable Tweet. Just take them as data points or even symptoms of a rapid growth spurt that even you might not have been aware of. And make your choices accordingly.

Only you will know whether a job is right for you. And even though the job market may be on life support right now, it is still okay to just say no to the offer if it just feels wrong. You’re not being spoiled or selfish. In fact you’re being generous. You’re throwing it back for someone else to catch it – someone who is totally right for that opportunity and the opportunity will be totally right for them. There will be someone on the planet who will never know you but who will owe you a debt of gratitude.

And, as for you, you will be free to say "yes" to the job that is right for you. And won't you be glad you had the stomach to be able to say "no" to the job you really, really didn't want?